Employee feedback surveys have evolved significantly over the past few years. Initially, companies and organizations viewed it as a human resource driven initiative that gave their employees the opportunity to "let off steam" and it was not regarded highly enough outside of HR for the results to be acted upon. Today, it is seen by the most enlightened organizations as a major business improvement tool.

When done well, surveys tell employees that their input and concerns are important, creating a higher sense of moral and a stronger sense of loyalty. Surveys also provide employers with important information for mapping their companies future.

Global research has indicated that the most successful organizations have satisfied, motivated, flexible, committed and well-trained employees who believe that they are able to personally contribute to the success of the organization and are therefore fully aligned behind the organization's products, strategy and goals. These organizations get the most from their employees because they consider them to "their greatest asset" and they are prepared to invest in them in the same way as they invest in technology, product/brand development and customer segmentation.

It is therefore imperative to proactively use employee feedback surveys to understand the key motivators and dissatisfiers.