Dipstik Engagement has been constructed based on Denison model of 1970, and is designed to measure perceptions on the core dimensions reflecting the degree of emphasis on the following aspects:

Organization Level

• Leadership
• Customer Focus / Orientation
• Goal Clarity
• Communication

Team / Group / Department Level

• Teamwork & Cooperation
• Decision Making
• Employee Involvement
• Autonomy & Empowerment

Individual Level

• Learning development & Growth
• Job Content
• Rewards & Recognition
• Working Conditions

Items have been framed around these core dimensions, to capture the employee perception of the organization. The entire survey is administered online and would take about 20 minutes for completion.